Spring Green Area
Chamber of Commerce

Serving the River Valley community of Arena, Lone Rock, Plain and Spring Green

Welcome to the River Valley

We are tucked away in Southwestern Wisconsin along the Wisconsin River and known as the gateway to the Driftless Area. We have breathtaking views and incredible businesses that you will sure to want to take in!

The River Valley is unique in that we have created the River Valley community with four small villages in three counties: Arena, Lone Rock, Plain and Spring Green.

We are extremely proud to be the home to many attractions including three world-renowned attractions: House on the Rock, American Players Theatre and the UNESCO World Heritage Site, Taliesin. Each brings thousands of visitors to our area and we hope that the visitors will find their way into our many unique shops, galleries, cheese factories, and restaurants. And maybe stay a night in one of our welcoming motels, campgrounds or Bed and Breakfasts. We have exactly what you have been dreaming of!

Just 45 minutes from Madison, two hours from Milwaukee, three and a half hours from Chicago and four and a half hours from Minneapolis, makes the River Valley a perfect place for a day trip for a weekend adventure. We have something for everyone!

Plan Your Stay in the River Valley

Shopping

Dining

Lodging

Attractions

Recreation

Arts & Entertainment

View Directory

Highlights of the River Valley!

House on the Rock

American Players Theatre

Taliesin

River Valley Market

Drifless Area Land Conservancy

The Richland Hospital and Clinics

What’s Happening in the River Valley?

Sign up for our SGACC newsletter

📬 Stay in the Know with SGACC!

Join our mailing list and be the first to hear about upcoming events, community news, Chamber announcements, local business spotlights, and all the exciting things happening throughout the River Valley.

Whether you're a resident, visitor, or local business supporter, our newsletter is your connection to everything that makes our community special.

Back to School Supply Drive

NOW through August 11th!

The River Valley FFA and the Spring Green Area Chamber of Commerce are partnering to help local students start the school year with the supplies they need to succeed!

We're collecting new school supplies to benefit students throughout the River Valley School District. Whether it's notebooks, folders, backpacks, pencils, crayons, markers, glue sticks, or other classroom essentials, every donation helps.

📍 Drop off your donations at:
• Local libraries
• Local banks
• River Valley school offices

Together, we can help every student head back to school feeling prepared and confident. Thank you for supporting our local students and making a difference in our community! ❤️

Upcoming Events

View Calendar

Chamber Quick Links

View the New 2026 Spring Green Area Guide Here

Send me a printed copy in the mail!

Keep it in the Valley Gift Card

The Spring Green Area Chamber of Commerce has all your favorite local retailers, restaurants, services and entertainment in one place. Use the gift card at all participating locations in the valley. There truly is something for everyone!

Purchase Here!