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Spring Green Area
Chamber of Commerce

Serving the River Valley community of Arena, Lone Rock, Plain and Spring Green

Welcome to the River Valley

We are tucked away in Southwestern Wisconsin along the Wisconsin River and known as the gateway to the Driftless Area. We have breathtaking views and incredible businesses that you will sure to want to take in!

The River Valley is unique in that we have created the River Valley community with four small villages in three counties: Arena, Lone Rock, Plain and Spring Green.

We are extremely proud to be the home to many attractions including three world-renowned attractions: House on the Rock, American Players Theatre and the UNESCO World Heritage Site, Taliesin.  Each brings thousands of visitors to our area and we hope that the visitors will find their way into our many unique shops, galleries, cheese factories, and restaurants.  And maybe stay a night in one of our welcoming motels, campgrounds or Bed and Breakfasts.  We have exactly what you have been dreaming of!

Just 45 minutes from Madison, two hours from Milwaukee, three and a half hours from Chicago and four and a half hours from Minneapolis, makes the River Valley a perfect place for a day trip for a weekend adventure.  We have something for everyone!

We Are River Valley Proud!

Visit the River Valley and you will never want to leave.

We are the River Valley and we consist of the Villages of Arena, Lone Rock, Plain, and Spring Green and twelve surrounding townships.

What’s Happening in the River Valley?

BobFest

🗓️ Date: May 24, 2026
Music Begins at 11 am!

🎶 Celebrate 85 Years of Bob Dylan at BobFest 2026! 🎶

On Sunday, May 24, we’ll be celebrating Bob Dylan’s 85th birthday at BobFest 2026! Join us in the backyard of the General Store for a laid-back day of music, food, and fun.

Bring a lawn chair (and maybe a little bug spray) and settle in for a full day of live Dylan music starting at 11 AM and playing until around 6 PM.

There’s no charge to attend, but please no carry-ins.

It’s the perfect way to kick off the summer season—great music, great food, and great company. See you there! ☀️🎸

SGACC 24th Annual Golf Outing

⛳🏌️‍♂️🚩 FORE!! 🚩🏌️‍♀️⛳

SAVE THE DATE

📅 Wednesday, June 10th
📍 The House on the Rock Resort

10 AM – Registration
11 AM – Shotgun Start

Grab your team, dust off those clubs, and get ready for a fun day on one of Wisconsin’s most beautiful courses!

📍 Hosted once again at The House on the Rock Resort, known for its beautiful rolling hills, incredible views, and a course that keeps golfers coming back year after year. A huge THANK YOU to Sue and her amazing staff for their continued support and hospitality! 👏🙌

📣 Registration and Sponsorships open April 1st!

Upcoming Events

What’s New?

Keep it in the Valley Gift Card

The Spring Green Area Chamber of Commerce has all your favorite local retailers, restaurants, services and entertainment in one place. Use the gift card at all participating locations in the valley. There truly is something for everyone!

Corporate Partners

Royal Bank
Riteway Shell
Prem Meats
Cardinal CG
Peoples Communitiy Bank
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