Spring Green Area
Chamber of Commerce

Serving the River Valley community of Arena, Lone Rock, Plain and Spring Green

Welcome to the River Valley

We are tucked away in Southwestern Wisconsin along the Wisconsin River and known as the gateway to the Driftless Area. We have breathtaking views and incredible businesses that you will sure to want to take in!

The River Valley is unique in that we have created the River Valley community with four small villages in three counties: Arena, Lone Rock, Plain and Spring Green.

We are extremely proud to be the home to many attractions including three world-renowned attractions: House on the Rock, American Players Theatre and the UNESCO World Heritage Site, Taliesin. Each brings thousands of visitors to our area and we hope that the visitors will find their way into our many unique shops, galleries, cheese factories, and restaurants. And maybe stay a night in one of our welcoming motels, campgrounds or Bed and Breakfasts. We have exactly what you have been dreaming of!

Just 45 minutes from Madison, two hours from Milwaukee, three and a half hours from Chicago and four and a half hours from Minneapolis, makes the River Valley a perfect place for a day trip for a weekend adventure. We have something for everyone!

Plan Your Stay in the River Valley

Shopping

Dining

Lodging

Attractions

Recreation

Arts & Entertainment

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Highlights of the River Valley!

House on the Rock

American Players Theatre

Taliesin

Spring Green General Store

Arena Cheese

Straka Meats

What’s Happening in the River Valley?

SGACC 24th Annual Golf Outing

⛳🏌️‍♂️🚩 FORE!! 🚩🏌️‍♀️⛳

Register TODAY!

📅 Wednesday, June 10th
📍 The House on the Rock Resort

⏰ 10 AM – Registration
⛳ 11 AM – Shotgun Start

Grab your team, dust off those clubs, and get ready for a fun day on one of Wisconsin’s most beautiful courses!

📍 Hosted once again at The House on the Rock Resort, known for its beautiful rolling hills, incredible views, and a course that keeps golfers coming back year after year. A huge THANK YOU to Sue and her amazing staff for their continued support and hospitality! 👏🙌

📣 Registration is OPEN!

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Spring Green Arts & Crafts Fair

📍 Downtown Spring Green, WI

🗓️ Saturday, June 27, 9 am - 5 pm &

Sunday, June 28, 9 am - 4 pm

🎨🌟 Art, music, food, and small-town charm — it all comes together at the Spring Green Arts and Crafts Fair!

Spend the day exploring amazing creations from more than 180 talented artists featuring pottery, paintings, jewelry, woodwork, photography, and so much more. Enjoy live entertainment, delicious local food vendors, and family-friendly fun around every corner!

Whether you’re searching for the perfect handmade treasure or simply looking for a fun summer outing, the Spring Green Art Fair is a must-visit event!

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Upcoming Events

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Chamber Quick Links

View the New 2026 Spring Green Area Guide Here

Send me a printed copy in the mail!

Keep it in the Valley Gift Card

The Spring Green Area Chamber of Commerce has all your favorite local retailers, restaurants, services and entertainment in one place. Use the gift card at all participating locations in the valley. There truly is something for everyone!

Purchase Here!